THE CUSTOMER

A UK city council keeping public transit on track with digital signage

Industry

Transportation & automotive

Company size

501 – 5,000

Solutions

Digital signage
Content creation & publishing
Real-time updates

THE CHALLENGE

Overcrowding and confusion at peak commute times

A major UK city council responsible for managing public transportation needed a more effective way to communicate with commuters during peak travel times.

As the city expanded, pressure on the public transit system increased. Crowded platforms and full vehicles left commuters anxious about missing arrivals and departures. Transit staff were overwhelmed with questions, while outdated or unclear information created frustration and delays.

The city council needed a reliable way to deliver real-time transit updates that would reduce confusion, ease congestion, and improve communication across stations.

THE SOLUTION

Digital signage that delivers real-time updates

To address these challenges, we implemented a custom digital signage solution designed specifically for public transportation environments. The system displays live arrival and departure information for all buses and trains and automatically updates in real time.

This information is broadcast across digital displays throughout stations, ensuring commuters always have access to accurate, up-to-date transit information when they need it most.

THE RESULTS

Stress-free commutes and smoother operations

With clear, real-time information readily available, commuters can plan their journeys with confidence. Questions to staff were reduced, congestion eased, and overall passenger satisfaction improved.

Today, digital signage continues to play a critical role in keeping the city’s public transportation system running smoothly—supporting better operations and a calmer, more informed commuter experience.