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THE CUSTOMER
Industry
Professional services
Company size
5,001 – 10,000
Solutions
Digital signage
Content creation
& publishing
THE CHALLENGE
A major North American accounting and business advisory firm operates more than 70 offices from coast to coast. Nearly 3,000 employees work across its consulting, advisory, and audit practices. At that scale, getting consistent communications in front of the right people is a difficult proposition.
When the firm introduced a return-to-office mandate, they quickly ran into the limits of their existing approach. A national distribution of over 70 offices meant there was no scalable way to deliver location-targeted communications to employees. Firm-wide messages either went everywhere indiscriminately or required significant manual effort to localize.
The client experience added another layer of complexity. Teams regularly host clients and prospects in their offices, and the firm wanted the ability to tailor what was on screen depending on who was in the building that day.
The firm needed a single platform that could serve two very different audiences: employees going through the return-to-office transition, as well as clients walking in the door.
THE SOLUTION
The firm’s communications, branding, and marketing team took ownership of the Appspace rollout, deploying content across digital displays and Microsoft Teams Rooms across locations.
With Appspace’s location-based targeting, the team could push firmwide communications to all 70+ offices at once while still giving individual locations the flexibility to show content tailored to what was happening locally. This opens the door for regional updates, office-specific announcements, and client-ready branding that all live within the same platform and publishing workflow.
Critically, the communications team can manage the solution themselves, without the need to involve external roles. For a firm that needs to move at the speed of business, that degree of operational independence creates a competitive difference.
THE RESULTS
With Appspace in place, the firm can now reach employees with timely, location-relevant content that support their return-to-office program. And it can shift seamlessly to client-facing communications when the situation calls for it.
Appspace’s custom, dynamic content is live across all 70+ offices. The communications team owns the day-to-day experience. The firm has a foundation flexible enough to grow with them, including the potential to extend across their broader network of more than 140 member firm offices.
Improve communication across your workforce.
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Manage everything from one platform.
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