6 tactics for maximizing the ROI of your meeting room screens

A meeting ends, and everyone leaves the room. What’s left behind? A collection of expensive screens that go back to being empty black rectangles.

Your company spends a lot to acquire and maintain the tech inside its meeting spaces. Those blank screens are more than just unused hardware – they’re a huge missed opportunity. You could let them sit there, driving up your electricity bill with no return on investment. Or you could repurpose them into dynamic, always-on channels for communication and support.

Here’s how: You turn those meeting room screens into digital signage via an integration with your room management software. (Appspace for Zoom Rooms is one such example.) 

This helps your business overcome the digital silence that makes comms less visible, creates friction for employees, and leaves a huge part of your tech investment untapped. And you can do it all without adding more complexity to your tech stack.

We’ll walk you through six tactics for repurposing your idle meeting room screens to deliver greater ROI. 

Tactic #1: Display essential meeting room info

Don’t let your meeting room screens be one-trick ponies. Turn those single-purpose displays into multi-purpose assets that improve the room usage experience.

Instead of just being “on” for a call, you can set them up to automatically switch to displaying helpful digital signage when idle. For example, you can set an unused screen to display the room’s schedule, showing it’s “free for ad-hoc use” or “booked at 2 p.m.” This simple step prevents time conflicts and makes your meeting spaces more accessible.

Tactic #2: Turn screens into self-service help guides

Blank screens can confuse people who are trying to get a meeting started. Instead, use your meeting screens to display clear instructions for using tech in the room. That means less IT time spent answering basic questions.

For instance, if a newer hire tries to start a presentation, they’re greeted by a branded screen with simple setup instructions. That one display just prevented a frustrated call to the help desk while keeping the meeting on schedule.

Tactic #3: Consolidate your management tools

Your aim should always be to reduce complexity. Instead of adding another standalone tool to your stack, look for a platform that integrates into the meeting room software you already use. This means one less security protocol for your IT stakeholders to review. Plus, a fully featured platform also means a unified place for your comms, space management, and other workplace functions.

Using Zoom Rooms or Microsoft Teams Rooms in your office? Appspace’s workplace experience platform integrates directly into both, letting you effortlessly flip those unused screens into digital signage.

Tactic #4: Reach employees in high-traffic spaces

Turn your meeting rooms into an unmissable communications touchpoint. You can use your screens to place key information in high-traffic physical spaces your employees already use. 

For example, communications about policy updates or schedule changes can get lost in email inboxes, especially when they’re sent out right as a meeting is starting. But when you display that same info on your in-room screens, the employees in that meeting get the message they may have otherwise missed.

Tactic #5: Make recognition public and timely

Move your team’s celebrations from private chats to public screens. Use your meeting room displays to reinforce your brand and values by celebrating your people in the physical office. Highlight new hires, work anniversaries, public praise for colleagues, and team goal achievements.

This moves that moment of recognition from a fleeting chat message to a more concrete public display. It amplifies the impact of that shoutout, makes employees feel valued, and helps your team feel more connected to your brand and mission.

Tactic #6: Empower your team to create content, fast

Content creation doesn’t have to be a blocker for leveraging your meeting room screens. Digital signage platforms often include tools that give office managers and HR partners the ability to create their own on-brand content. They can do it in minutes instead of days, without needing design expertise or tying up your central Comms team.

For example, Appspace includes a centralized CMS, AI-powered content generation tools, and a library of ready-to-use templates.

How to put these tactics into action

You now have the know-how to maximize the ROI of your meeting room screens. But how do you execute all of them without adding complexity, cost, or another system for your IT team to manage?

Appspace is one option worth considering. It’s a full-featured workplace experience platform that works hand-in-hand with your meeting room software.

• Appspace natively integrates into Zoom. Connect it to your Zoom account through the Zoom App Marketplace, then get straight to upgrading your meeting room screens with digital signage. You get full security and support with no need for back-channel workarounds.
• It empowers everyone, not just your signage-adjacent roles. You get a complete workplace communications platform that connects your meeting rooms to your entire company-wide comms strategy. 
• And it’s simple to use. It’s easy to create new signage content, manage room bookings, and push comms out to every employee (whether they’re in a meeting room or working from home). Your teams get a consumer-grade experience, while your admins get straightforward visibility into intelligent insights. 

Learn more about how Appspace for Zoom Rooms boosts the ROI of every screen.