THE CUSTOMER

How a global paper company connected a deskless workforce

Industry

Industrial & manufacturing

Company size

10,000+

Solutions

Digital signage
Content creation & publishing

THE CHALLENGE

Reaching laborers who don’t use digital communication tools

A global paper and recycling company faced a major communication challenge. The majority of its mill workforce consists of manual laborers, roles that don’t typically require access to email, conferencing tools, or other digital communication platforms. This disconnect created a barrier to sharing important updates, safety information, and global communications with the largest portion of their employees.

Bridging this communication gap became their main goal. The aim was to create a more inclusive and informed workforce with a solution that could reach and engage deskless employees and ensure all employees received and understood vital messages.

THE SOLUTION

Visual communication that engages every employee

The company implemented Appspace to close this communication gap. Strategically placed digital signage throughout the mills now display important messaging. This gives all employees, especially those in manual labor roles, up-to-date information – no matter where they are.

This initiative has fostered a more inclusive culture, keeping everyone connected to global communications and company updates.

THE RESULTS

Expanded reach, stronger connections

The recycling division successfully implemented Appspace across a number of mills in Europe, closing the communications gap with its deskless workforce. Critical updates, safety protocols, and company news are now conveniently accessible to all employees.

Building on this success, the packaging division rolled out the same targeted content and delivery strategy. This expansion will give all manual labor employees – regardless of location – timely and essential information, creating a more unified and informed workforce.