How to prove the ROI of employee communications software

Your teams need to be connected – both to key information and to each other. And when they aren’t, you see the consequences every day:

• Your talent team just spent thousands to recruit a new hire – but they feel completely lost on corporate benefits, expense policies, and other essential info. 
• Your sales team’s top rep almost sealed a quarter-defining deal – but lost it because they accidentally quoted from an out-of-date price list.
• Your frontline team just had near-miss on the factory floor – because a critical safety update got buried somewhere in a 30-message email chain.

You can see the lost productivity and low morale. And you know that a modern, unified employee communications software can fix it.

But you have one problem: you just can’t get the budget approval.

You talk about building culture and improving communication in the workplace. But those “soft” benefits don’t cleanly correlate to line items on a balance sheet. Instead, your executive suite is asking quantitative questions around business impact, like:

• “What’s the real bottom-line value?”
• “How will this investment make us more productive, not just add another tool?”
• “What’s the tangible ROI? And when will we see it?”

And when you can’t deliver those answers…you get the “maybe next quarter” response. For the fourth quarter in a row.

So, here’s the answer: you prove the ROI of employee communications software by connecting engagement and communication metrics to measurable business outcomes — like reduced turnover, faster onboarding, fewer safety incidents, and higher productivity.

It’s time to build a pitch that wins the comms budget you’re asking for. Introducing our new guide on proving the ROI of employee communications software. 

Your guide to building a data-backed business case

Our guide is your complete toolkit for building an employee engagement pitch that’s practically bulletproof. By the last page, you’ll be able to:

• Translate those soft benefits of culture and connection into financial proof that gets a “yes” from your budget team
• Quantify the value of effective comms and show your leaders how this investment pays for itself
• Conduct an internal audit to baseline your current challenges and identify solutions

Here are three topics you’ll see inside the guide:

#1: The benefits behind improved workplace communication

Get a clear breakdown of why investing in employee engagement is no longer optional. We show you how improving workplace communication doesn’t just make your team “happier”  – it also makes them more resilient and agile.

It’s the tangible difference between rolling out a new company-wide policy in a single, aligned day…versus a full quarter of confusion, conflicting messages, and endless clarification meetings. You’ll learn how you can position this agility as a core competitive advantage. 

#2: Frameworks for your business case(s)

Yep – that’s business cases, plural. You’ll need to adjust your pitch for individual stakeholder teams. 

We give you specific language, ROI calculation templates, and data points to address common objections – plus talking points and metrics you can adapt for:

• Your CFO (focused on cost savings, TCO, and risk reduction)
• Your head of IT (focused on security, data governance, and reducing tool sprawl)
• Your HR leader (focused on retention, time-to-hire, and new-hire experience)

#3: 9 comms platform payoffs for your bottom line

We dive deep into the nine most significant ways a unified employee communications platform benefits your balance sheet.

You’ll have to grab the full guide to see all nine payoffs. But here’s a quick glance at the first three:

1. 1. Improved employee engagement: Connect your workers (even the hard-to-reach frontline and deskless ones), giving them a voice and making them feel like a true part of the team.
   2. Increased employee productivity: Data-backed proof points showing why it’s so important to get every worker on the same page.

• Reduced turnover and recruitment costs: Keep your best people on board, so your team can spend less time backfilling and more time producing.

Stop guessing ROI – start proving it

It’s time to move the conversation from “it feels like this will help” to “the data proves this will work.”

Imagine walking into your next budget meeting armed with a data-backed business proposal. You can show exactly how your new communications platform will help reduce employee turnover, cut IT security risk, and add productive time back into every worker’s day. 

Anticipate and answer all the questions that leadership can throw at you – and lock in that budget approval you deserve.

Grab the guide. Build your business case. Get the tools you need to create a workplace that’s more connected, engaged, and effective. 

Get the guide on the ROI of employee communications software