Appspace Channels 101: Digital display signage that works
If you’re in internal comms or HR, you know the reality: it’s hard to reach employees in a consistent, visible way.
You’ve got all the tools – Teams, email, SharePoint, mobile apps – and yet people still miss critical updates. For frontline, hybrid, and remote teams, those gaps can be risky.
And while digital display signage could help, it’s often disconnected from your broader communications strategy or stuck showing stale content.
Appspace Channels offer a smart, unified approach to digital display signage and easy-to-manage content deliver.
What are Appspace Channels?
You’ve got messages to share – safety alerts, KPIs, leadership updates, policy changes – but no easy way to reach everyone at once.
That’s where Appspace Channels come in. They’re curated playlists of content (called Cards) that help you publish updates, announcements, videos, live streams, dashboards, and more – directly to your digital signage displays, collaboration tools, or employee devices. They’re a key part of your workplace communications toolkit.
Think of Channels as the smart layer that connects your message with your teams, wherever they are.
With just three steps, you can use Channels to power your internal communications:
- Create content using Appspace Cards or upload your own media
- Add it to a Channel
- Publish to any screen, device, or audience
It’s the fast, flexible way to deliver the right message, in the right format, at exactly the right moment, so no one misses what matters most.
Why are Channels a game-changer for digital display signage?
Smart digital display signage isn’t static or hard to manage. With Appspace Channels, you can turn any screen – lobby TVs, breakroom monitors, interactive kiosks, meeting room screens – into a live, targeted messaging platform.
Instead of one-off displays or manual updates, Channels let you:
- Schedule content in advance
- Target messages by location or department
- Stream live broadcasts
- Build interactive digital signage experiences
- Keep everything on brand and up to date
Channel analytics: Data that drives better communication decisions
Many comms platforms leave you guessing: Did anyone actually see this?
With analytics for Appspace Channels, you can track trends like how often channels are updated, who your most active editors are, and which content types are being used most.
Want to see which templates are resonating or how quickly approvals are getting processed? It’s all there.
These insights help you spot engagement patterns, optimize your content strategy, and ensure your digital display signage stays dynamic, relevant, and effective.
Three channel types for digital display built for every use case
One screen doesn’t fit all. Whether you’re sharing updates, streaming live video, or building immersive experiences, Appspace Channels gives you the flexibility to match the moment. You’ve got three channel types:
1. Playlist channels – simple, reliable digital signage
Best for day-to-day updates like company news, KPIs, safety messages, and event reminders.
- Rotate content across office TVs and employee screens
- Customize playback duration, schedule, and frequency
- Ideal for breakrooms, collaboration spaces, and info panels
Example: A global office network uses playlist channels to show rotating HR updates, local weather, and team highlights across every floor.
2. Live channels – broadcasts in real time
Need to stream a town hall or leadership Q&A? Live Channels let you deliver high-quality video content across time zones, right to your digital signage displays or collaboration tools.
- Supports live TV streams or company broadcasts
- Includes Electronic Program Guide (EPG) support for viewer context
Example: A comms team streams a CEO town hall live to every regional office screen and mobile device at once – no separate tools needed.
3. Advanced channels – interactive and immersive signage
If you want to go beyond static screens, advanced channels let you build fully branded, interactive digital signage experiences for high-traffic areas.
- Use multi-zone layouts, touch interaction, and real-time data
- Great for lobbies, innovation centers, wayfinding kiosks
Example: A corporate HQ installs a touchscreen welcome display that shows company news, events, maps, and digital art, powered by an advanced channel.
Key features for smart digital display signage
Many digital signage tools make you choose between control and usability. Appspace gives you both – with scheduling, targeting, branding, and publishing all in one place. So you’ve got:
- Fullscreen and multi-zone display support
- Dayparting and advanced scheduling
- Tag-based content targeting
- Publisher/editor roles with approval workflows
- Built-in analytics to track screen performance
- Publish to signage displays, enterprise messaging apps, employee devices, or public URLs
Whether you’re managing a single site or global signage network, Appspace Channels scales with you.
Designed to work across the modern workplace
Appspace Channels work with what you’ve already got — from Microsoft Teams and Slack to room panels and visitor screens:
- Employee app – Employees can view personalized Channels on mobile or desktop.
- Teams, Slack, Webex – Stream Channels directly into the tools your teams already use.
- Room scheduling panels – Display availability alongside company updates.
- Visitor management – Welcome guests with customized lobby screens.
- Intranet integration – Embed Channels in your SharePoint or internal portal.
It’s smoother communication through one platform, across every screen.
Everyday use cases – real results for your digital display signage
Whether you’re in a factory, at HQ, or managing a hybrid team, communication gaps can lead to confusion, delays – or worse. These teams use Appspace Channels to close those gaps and get results.
Manufacturing
Use playlist channels to show shift schedules, KPI dashboards, and safety messages – automatically tailored to location or time of day.
Office & HQ
Create an advanced channel for your lobby that includes a welcome message, corporate branding, maps, and live news – all in one place.
Hybrid workforce
Share consistent updates with remote teams by streaming Channels to Microsoft Teams, mobile apps, and desktop screens so there are no missed messages.
Why digital display signage needs a smarter strategy
Your screens could be doing so much more. Instead of outdated slideshows and manual uploads, Appspace Channels gives you a living, scalable system for targeted messaging.
And where traditional digital signage tools often require complex setup, manual updates, or third-party integrations to stay relevant, Appspace Channels give you one platform to manage everything.
You control the timing, audience, format, and location.
Get started with Appspace Channels today
You’ve already invested in the screens. Now make them work harder. Appspace helps you build a smarter, more connected comms experience.
Fuel your comms strategies with our ultimate guide to modern workplace communication and management systems.
Take a closer look at Appspace, and book a demo to see what’s possible.
