What is employee engagement? (And how to improve it)

Employee engagement is the connection employees feel to their work and your company’s mission. And you can improve it by creating a workplace where people feel informed, valued, and supported with clear communication, recognition, and the right tools to do their best work. It goes far beyond “liking the job.” Engaged employees take initiative, share ideas, solve problems, and genuinely care about the mission.

The impact of employee engagement is real. Gallup research shows that highly engaged teams are more profitable and have significantly lower absenteeism. When people feel supported and appreciated, they show up with more energy and do their best work – no micromanaging required.

So how do you build that kind of environment? In this guide, we’ll cover:

• The real drivers behind engagement.
• The role leadership plays.
• How modern employee engagement tools (like Appspace) help you strengthen culture, connection, and communication.
• Practical strategies to boost retention, collaboration, and motivation.

If your goal is to keep great people, build a more connected workforce, or simply help employees feel excited about their work – you’re in the right place.

Why is employee engagement in the workplace important?

Engaged employees bring more creativity, energy, and commitment, leading to stronger results. Disengaged employees often do the bare minimum, avoid collaboration, and often negatively impact team morale – costing U.S. businesses between $4,000 and $21,000 per year per employee, depending on their role. 

Look at it in action:

• In manufacturing, an engaged technician might suggest a new workflow that cuts downtime. A disengaged one just gets through the shift.
• In retail, an engaged sales assistant creates a better customer experience. A disengaged one sticks to the checklist.
• In any industry, disengagement spreads – leading to turnover, safety risks, operational issues, and culture decline.

Benefits of getting employee engagement right

Engaged employees don’t just show up – they’re the motors for success. When employees feel valued and motivated, everything gets better:

When employees feel valued, connected, and supported, everything gets better:

• Higher productivity – people work smarter and take initiative.
• Lower turnover – employees stay because they feel invested.
• Better customer experience – engaged teams deliver better service.
• Stronger culture – collaboration and trust thrive.
• Fewer absences – people want to show up.
• More innovation – when employees feel heard, ideas flow.
• Better safety outcomes – engaged workers pay attention.
• Improved business performance – companies with engaged employees consistently outperform competitors.

Engagement doesn’t just lift morale – it boosts the bottom line.

Key drivers of workplace employee engagement

Creating an engaged workforce doesn’t happen by accident. Building a workplace where employees feel valued, connected, and motivated to do their best work takes intentional effort. Some of the biggest engagement drivers include strong leadership, a supportive culture, open communication, and opportunities for career growth.

Leadership and organizational support

People don’t leave jobs; they leave managers. When leaders are supportive, transparent, and available, employees feel valued. When leaders invest in growth and communicate openly, engagement naturally rises.

Great leadership sounds like:

• “Here’s why we’re doing this.”
• “How can I support you?”
• “Your feedback matters.”

Organizations that focus on leadership development and prioritize employee well-being see increased employee engagement and motivation at work. It’s simple, but powerful.

Workplace culture and values

A strong workplace culture – digital or physical –  is a game-changer for engagement. When employees feel connected to shared values, they’re more motivated. Recognition also fuels engagement. Small gestures like team shout-outs, peer nominations, or spotlight posts go a long way.

People want to feel seen. Make that easy and consistent.

Communication and employee feedback

Engagement thrives when employees feel heard. Two-way communication tools, regular check-ins, and meaningful feedback loops keep teams aligned and supported.

Employee surveys, pulse checks, and leadership Q&As help catch small issues before they become big problems.

You can create a thriving, engaged workplace by implementing internal communication best practices tailored to your workforce’s needs.

Career growth and development opportunities

Nothing kills engagement faster than feeling stuck. Opportunities for growth, mentorship, skill-building, and clear career paths keep employees motivated and excited about what’s next.

When people feel like the company is investing in them, they invest right back.

Employee engagement strategies

If you want higher engagement, you need intentional tactics. Here are three practical strategies:

Recognize and reward employees

A simple thank you, a shout-out in your employee intranet, or a structured recognition program boosts morale and motivates performance.

Personalize the digital employee experience

Remote, hybrid and frontline employees need tools that feel intuitive and relevant. Think customizable dashboards, smart alerts, and easy access to updates and resources.

Empower employees to support each other

Cross-team collaboration, peer mentorship, and relationship-building activities improve engagement naturally. When employees trust and rely on each other, involvement rises.

Read this: Why return on engagement is the new ROI

How to improve employee engagement

Here’s where the real momentum happens:

• Build trust through transparency
  Keep employees informed about company goals and decision-making to strengthen commitment.
• Encourage autonomy
  Trust them to own their work and give them the flexibility to work in ways that suit their strengths.
• Create a sense of belonging
  Use team-building, mentorship, and social initiatives to strengthen workplace relationships.
• Invest in growth and development
  Provide upskilling, coaching, and challenging assignments to keep employees engaged and progressing.
• Make the most of modern engagement tools
  Use employee engagement software to track feedback, measure sentiment, and continuously improve workplace culture.

These aren’t one-time actions – they’re ongoing habits that build an engaged workforce.

How employee engagement software helps businesses succeed

Platforms like Appspace make it easier to keep employees informed, connected, and involved – no matter their role or location.

• An employee intranet for company updates, resources, and collaboration tools.
• Integrated chat, recognition tools, and video for real-time connection – especially for remote and hybrid employees.
• Surveys and analytics to track engagement and measure sentiment, and address issues early.

When employees have one place to go for everything – communication, recognition, resources, policies, training – they feel more supported and less overwhelmed.

Challenges in employee engagement

Engagement is especially tough when employees are spread out – remote, frontline, hybrid, or rotating shifts. Frontline teams often miss critical updates. Remote employees can feel disconnected. Office-based workers get buried in communication overload.

Every group needs something slightly different. That’s where flexible, mobile-friendly, and role-aware tools make all the difference.

Another challenge: connecting daily work to company goals. When employees don’t understand how their work drives progress, engagement dips. Clear communication and good leadership fix this fast.

Future trends in employee engagement

Here’s where things are heading:

AI-powered engagement tools

The AI digital workplace is revolutionizing how companies measure and enhance engagement. From predictive analytics that identify disengaged employees early to AI-driven chatbots that provide instant support.

Remote and hybrid engagement strategies

Digital culture-building tools, flexible work options, and virtual collaboration spaces help keep distributed employees connected.

Personalized employee experience

Customized learning paths, tailored communications, and personalized content help employees feel seen and supported. Companies that adapt now will build more engaged, future-ready teams.

Take the next step toward employee engagement with Appspace

If your workforce feels disconnected – or your engagement efforts just aren’t sticking – it’s time for a smarter approach. Appspace brings communication, collaboration, recognition, and resources together in one platform that works for everyone: office workers, hybrid employees, and frontline teams.

With Appspace, organizations can:

• Strengthen communication.
• Build community.
• Increase recognition.
• Improve alignment.
• Boost productivity.

If your current tools are getting in the way, now’s the perfect time to upgrade to a platform that brings your entire workforce together – and helps everyone do their best work.

Ready to create a more engaged, high-performing workforce? Schedule a demo today.