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CUSTOMER STORY

How Universal City Studios evolved from static to dynamic digital signage

One of the world’s leading entertainment destinations

Multiple locations and attractions

Expanding beyond digital signage to connected experiences

ORGANIZATIONAL PROFILE

Meet Universal City Studios

This major theme park needed to modernize how they shared information with guests and staff. From ride updates to park announcements and large video wall content, the park required a real-time digital signage solution that could scale with their operations and provide consistent, dynamic communication across multiple locations.

THE CHALLENGE

The setbacks of managing theme park signage without a cloud solution

Managing communications in a fast-paced, high-traffic environment is complex. Without a cloud-based platform, the park struggled with updating signage quickly and ensuring content consistency across its sprawling venue. They required a solution that provided real-time updates and operational control while supporting long-term scalability.

Universal’s goals were to:

  • Deliver real-time updates for rides, schedules, and park information
  • Improve guest experience with dynamic, eye-catching signage
  • Retain control with on-premise management while preparing for cloud adoption
Scale across multiple park locations

THE SOLUTION

Expanding and migrating to a private cloud

Appspace was first deployed on-premise, giving the park full control and immediate improvements in communication efficiency. As the signage network grew, the customer spun off a dedicated instance for one of its locations and successfully migrated to a private cloud. This hybrid approach provided the best of both worlds: greater flexibility and scalability, while maintaining ownership and control over their environment.

THE RESULTS

Building a connected guest experience beyond signage

The successful private cloud migration gave the park new scalability and flexibility. With signage now dynamic and easier to manage, the park is exploring additional ways to expand beyond digital signage—connecting experiences for guests and employees alike.

  • Dynamic real-time digital signage replaces static displays
  • Smooth migration to a private cloud for flexibility and growth
  • Improved ability to scale across multiple park locations
  • Foundation set for future connected guest and employee experiences

Industry
Media & entertainment

Company size
10,000+

Solutions
Digital signage 
Content creation & publishing
Video walls

Why Appspace?

Offers a user-friendly interface and customizable templates.

Enables simple centralized management and control of posted content.

Provides easy integration with other systems

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