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THE CUSTOMER
Industry
Construction
Company size
501 – 5,000
Solutions
Digital signage
WX services
THE CHALLENGE
When building a custom luxury home, every detail matters – from the first appointment with a sales consultant right down to the fixtures and finishes.
That’s why an award-winning home builder wanted to create a highly personalized experience for clients visiting their interactive design studios.
The vision was to make clients feel welcome from the moment they arrived for their appointment, and give them an immersive way to impact the design of their custom homes in one of the office’s six private design studios.
Enter Appspace.
THE SOLUTION
The Appspace team brought in digital signage to make a remarkable first impression that keeps delivering throughout a client’s appointment. Next, our Workplace Experience (WX) services team created a custom content channel that personalizes the communications on the in-office signage. A Salesforce integration pulls in relevant customer information, like their name and design preferences.
Now, when a client enters a private design studio to meet one-on-one with their design consultant, they’re greeted with a welcome message featuring their name.
When it’s time to get into the details, the screen changes to a visualizer, where the client can work in real-time with their design consultant to design their dream home. Our Salesforce integration pulls in the client’s data so it’s their own unique design space, accessed via Appspace on an interactive touchscreen. Clients can play around with layouts, interact, and see their ideas come to life in real time – from their cozy bedroom retreat to their gourmet kitchen to the art niche they’ve always dreamed of having.
When the screens aren’t in use, the screensaver mode reinforces the homebuilder’s luxury brand through a carousel of custom-designed messages.
THE RESULTS
The company that’s all about exceeding expectations was thrilled with what we delivered. Their Appspace-powered experience offers the personalized touches they were seeking to stand out.
To date, the builder has doubled the number of screens they’re using for in-office signage, with six private design studios in its main office location.
Next, they plan on rolling out the solution to their offices in two additional states to wow customers wherever they do business.
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