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CUSTOMER STORY

How USC School of Medicine Greenville improved campus connection

Smarter campus booking

Students reserve study rooms, labs, and spaces in seconds

Real-time digital signage

Live schedules, events, and room availability

More connected experience

Clear communication that reduces stress

ORGANIZATIONAL PROFILE

Meet the University of South Carolina School of Medicine Greenville

This isn’t your average medical school. At the University of South Carolina School of Medicine Greenville (USC SOMG), education is hands-on, fast-paced, and community-driven. The university trains the next generation of physicians to think critically, act compassionately, and adapt quickly in a changing healthcare landscape.

Delivering that kind of experience, inside and outside the classroom, requires more than an excellent curriculum. It demands a campus environment as agile and connected as the students themselves.

THE CHALLENGE

Creating a more connected campus experience

Medical students at USC SOMG juggle intense schedules, from lectures and labs to clinical prep and study groups. As the school grew and evolved, leaders saw an opportunity to improve how students accessed campus resources and received essential communications.

The existing systems had grown over time in a way that made things more complicated to manage. USC SOMG used multiple tools to handle room bookings, which led to inefficiencies and made it difficult to see what was available. 

The AV and facilities teams frequently received the same questions about space availability, how to book rooms, and event updates. This highlighted an opportunity to improve the student experience by consolidating existing tools and simplifying the processes already in place.

The university’s goals were to:

  • Make it easy for students to book rooms and resources.
  • Keep students in the know and feeling connected to campus life.
  • Maximize campus spaces.
  • Create a welcoming, tech-forward atmosphere.
  • Give students the technology that supports success.

THE SOLUTION

Powering smarter spaces and better 
communication with Appspace

To improve the student experience, USC SOMG partnered with Appspace to bring space reservations, communications, and digital signage together in one centralized platform.

Now, students and staff can book study rooms, lecture halls, conference spaces, and even parking—right from their devices. Whether scheduling a one-time session or managing a semester-long calendar, booking is intuitive, mobile-friendly, and fully integrated with Outlook.

Appspace also made campus communications easier to access, keeping announcements, class updates, and event reminders in one place. Faculty and staff spend less time repeating information and more time engaging with students.

The school also modernized its digital signage network, replacing static displays with dynamic, real-time screens that welcome visitors, highlight events, and show live room availability across four floors of academic space.

Integrations with Crestron panels, Webex, Microsoft Teams, and occupancy sensors ensure a consistent experience throughout the building. Behind the scenes, Appspace analytics support smarter planning — from setup coordination and buffer times to AV support scheduling — helping everything run more smoothly.

THE RESULTS

A prescription for a more engaging campus experience

Since introducing Appspace, USC SOMG has seen meaningful improvements in how students interact with campus tools:

  • Smarter booking, less stress: Students enjoy the convenience, and staff save time by eliminating manual scheduling.
  • More time for learning: With fewer support tickets, IT and AV teams can prioritize education.
  • Informed and engaged community: Real-time updates create a more unified, connected experience.
  • Better use of space: Data insights reduce scheduling friction and maximize utilization.
  • Ready for what’s next: The school now has the option to tap into Appspace’s AI-powered assistant to add personalization and intelligent scheduling to the mix, when the time is right.

Industry
Education

Company size
1 – 500

Solutions
Digital signage
Space reservation
Content creation & publishing
Reporting & analytics

Appspace has been an absolute game-changer for us. It's not just about managing space – it’s about creating a connected, engaging, and empowering experience for our students.

Peter Martinez, AV Services Manager, the USC School of Medicine Greenville

Why Appspace?

Improve communication across your workforce.

Create spaces employees want to be in.

Manage everything from one platform.

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