How to use QR codes in digital signage

Digital signs are popping up in more and more workplaces, and it’s easy to see why. They’re a game-changer for sharing announcements, keeping employees connected, and even welcoming visitors. But want to take those digital signs to the next level? It’s all about QR codes.

QR codes have been around for a while, but they’re having a major moment right now in the business world. In fact, Statista says a whopping 89 million people in the US scanned QR codes in 2022 – that’s a huge jump from 2020. By adding them to your digital signs, you’ll give employees and visitors a super easy way to take things further.

Using QR codes in your digital signage – 5 must-knows

Here are some handy tips to boost your QR code and digital signage game

  1. Size matters: Ensure your QR code is at least 2×2 inches, but bigger is better, especially if people will be scanning from a distance
  2. Location, location, location: Place your QR code front and center on your digital sign, avoiding any obstructions or distractions
  3. Color contrast is key: Use a classic black QR code against a solid background for maximum scannability
  4. The power of the CTA: Don’t just drop a QR code on your screen. Include a clear call to action like “Scan here for more information” or “Scan to register for the event”
  5. Test before you launch: Always test your QR code to ensure it takes users to the right place and is easily scannable.

Why are QR codes on digital signage a winning combo?

  • Make it interactive: QR codes bridge the gap between the physical and digital worlds. They can instantly take people to websites, videos, or even fill out forms directly from your signage.
  • Know your audience: Track how many people scan your QR codes, giving you a better idea about what grabs their attention – and what doesn’t – on your screen.
  • Smooth operations: Think of how easy it could be for visitors to check in with a quick code scan, or for employees to pull up the forms they need. QR codes can make things run faster and smoother.
  • Boost engagement: A study by Gallup indicates that engaged workplaces see a 41% reduction in absenteeism and a 17% increase in productivity. Getting people interacting with your digital signs is a win for engagement.

The future of the workplace

QR codes and digital signage are fast becoming indispensable workplace tools, driving efficiency, engagement, and a tech-forward experience.

Want to learn more? Check out Appspace Digital Signage.

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