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What is an internal company blog (and why create one)?

By 2025, an estimated 32.6 million Americans will be working remotely (that’s about 22% of the workforce). With remote and hybrid work comes a lack of face-to-face communication, which creates challenges for organizations.

Good internal employee communication is, of course, vital for any organization, as it helps to create a shared vision, align goals, and foster collaboration among employees. It also helps leaders keep everyone engaged and in the loop, especially in times of change or uncertainty. With that said, different audiences need different formats and channels of communication – like email, town halls or asynchronous blogs on the company intranet.

What’s an internal company blog and why do you need one?

An internal company blog is a type of web content that lets organizations share thoughts, opinions, and insights. Typically an employee blog lives on your company intranet. You can use an internal blog for various purposes, such as informing, educating, entertaining, or persuading your audience. Do you need an internal company blog? The short answer is yes, you probably do.

The Appspace Intranet offers a powerful and easy-to-use blog feature that lets you create and manage content. You can use your blog to communicate effectively with your team and the whole organization, by posting updates, news, announcements, tips, best practices, feedback, and more.

You can also use your company blog to engage with your readers, by inviting comments, likes, and shares, and responding to their questions and suggestions.

The benefits of using an internal company blog

Here are some benefits of having an internal company blog on your intranet:

  • Reach a wider and more diverse audience: By hosting your blog posts on the intranet, they become accessible to anyone within the organization who has intranet access. This allows you to share valuable information, insights, and updates with a broader range of employees, fostering greater engagement and collaboration.
  • Communicate asynchronously: Unlike traditional communication methods like meetings or calls, an employee company blog allows you to share content at any time. This means that your readers can access and consume your blog posts at their convenience, without the need to synchronize schedules. It offers flexibility and convenience, ensuring that important information reaches employees when they need it most.
  • Create a centralized repository: With your blog posts archived and searchable on the intranet, you can establish a comprehensive and easily accessible knowledge base. This central repository becomes a valuable resource for employees, providing a wealth of information related to you, your department, or your specific topic. The ability to search and reference past blog posts enhances knowledge sharing and facilitates efficient information retrieval.
  • Personalize your blog: One of the advantages of an internal company blog (at least with Appspace) is the ability to customize it to reflect your style and content. You can choose a unique logo and banner image that aligns with your brand or department identity, adding a touch of personalization and professionalism to your blog. This visual customization helps create a cohesive and engaging experience for your readers.
  • Integrate with other tools and apps: Another advantage of having a company blog on the intranet is the ability to integrate it with other tools and applications used within your organization. For example, you can seamlessly link your blog with email, allowing employees to receive notifications or updates when new blog posts are published. This integration enhances visibility and ensures that your blog reaches a wider audience within the company.
  • Create with ease: Generate an engaging and captivating blog post using all the amazing features available in the user-friendly Appspace Editor. Whether you’re a seasoned user or new to the platform, this post is a must-read.
  • Own the content or invite collaboration: With the Appspace Editor, you have complete control over your blog. You can own the blog yourself, taking charge of all the content, or you can invite fellow users from your organization to be co-authors, fostering collaboration and diverse perspectives.

Want to know more about the Appspace Intranet? Learn more here.
Or if you’d like to have a conversation, let’s talk.

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